Supply chain management has become a concept without which companies could not face the increasingly complicated business environment existent nowadays, especially given the competition of companies that can operate at lower operational costs and thus increase their profit margins through cost competitive advantages.
In order to achieve lower costs, better distribution processes and better delivery times, companies have introduced supply chain management. Supply chain management can be defined as "the practice of coordinating the flow of goods, services, information and finances as they move from raw materials to parts supplier to manufacturer to wholesaler to retailer to consumer" and, as a process, includes "order generation, order taking, information feedback and the efficient and timely delivery of goods and services"
Boieng is an excellent example in this sense. Operating in an industry as complex as aeronautics, with tough competition from European firms such as Airbus, Boeing needs to ensure a high quality supply chain management process.
Perhaps the most important aspect of Boeing's supply chain policies is the collaboration with other companies, carefully selected in order to fit Boeing's exact requirements. The partners that Boeing selects have a series of distinct characteristics, most notably "online visibility and leading-edge application of technology"
There are several relevant examples in Boeing's supply chain strategies, with interenterprise links going from partnerships to alliances on the market. Perhaps the best example in this sense is Boeing's relation with GKN Aerospace North America. The respective company was established in 2001. At that time, Boeing decided to concentrate on assembly and sold its fabrication division to GKN
From this point forward, GKN worked to achieve "down to the hour and minute -- the needs and wants of its largest customer"
. This meant that a proper and fully functional needed to be set in place in order to best coordinate GKN's production with Boeing's consumption. The technological system conceived was truly marvelous: a system that "key indicators in Boeing's production systems via a Web-based portal and reports back to GKN's ERP system"
. As such, the coordination process is relevantly linked to any increase or decrease in Boeing's production cycle.
The relevancy of this example is given by one of Boeing's employees themselves. According to Cassandra Erdeac, general procurement supplier manager for Boeing Integrated Defense Systems, "the better GKN does business, the cheaper we can get our product from them. Through the supply chain, everybody is linked"
As such, Boeing chose to decentralize part of its production and include it in its supply chain. However, this process may have not been enough. In this sense, Boeing achieved real-time coordination with its supplier, managing this through excellent communication where the supply knew exactly when the parts would be needed and in what quantity.
Information, real-time data exchanges seems to be the key factor in Boeing's supply chain management process. It is mentioned as such in a presentation of Boeing's aerospace division, but can be surely extrapolated to any other industry where Boeing is present.
Boeing's supply chain management is based on "online, real-time, integrated information systems"
. These information systems are not one-way systems, as in the example presented previously, connecting Boeing to its suppliers. They also go to meet the customers' exact needs, in terms of delivery times, quantity, etc.
We can thus make a brief comment on another important characteristic in Boeing's supply chain management process: Boeing's relationship with its customers. The company's most important customers are obviously the airlines. The company's press releases abound in stories about how Boeing exchanges information with its customers.
For example, in November 2003, Boeing "updated 80 airline representatives and eight financial institutions about its super-efficient 7E7 Dreamliner passenger airplane, and gathered inputs that will support the program's work next year"
. Following this headline, we will be able to see that Boeing's supply chain management process is a two-way process. The company informs its clients on the progress of a project, but, at the same time, it gathers the necessary input in order to be able to fit the exact requests of the market, of its clients.
The customer-company-chain supply management relationship...
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